Just read this news article about Swami Ramdev selling his book on Yoga through the Postal department. I just marvelled at the idea. Really, wow! The first edition has one lakh books in English, and two lakh in Hindi. The postmen will sell them, and the department will earn commission for each copy sold.
Smart business sense!
Swami Ramdev is one person who has built himself through sound marketing strategies. He sure knows how to sell himself.
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